MARKETING CONSULTING

A variety of tasks will be explored: buyer behaviour, sales management, advertising, marketing research, and international marketing. We will show you how to identify customer needs, how to communicate information about products and services to current and potential customers, the best ways to market your products and services, and how to price them. You will also see the growing demands of the international arena, how to take advantage of them, and how to address different cultural issues. We will explore the preparation, implementation, and evaluation of budgets, along with the application of research information to marketing plans.

Consultants who can help you to manage and compete in the increasingly complex business community. To take advantage of new opportunities, they analyze and synthesize more data in more ways-and in less time. They will help you do just that. They are developed for the decision-making that are crucial to managing an organization and its personnel. They know how to employ sophisticated quantitative and analytical tools, and how to assess and act on complex financial and economic indicators. The intricacies of strategic planning will also be explored, and they understand how it all combines to influence organizational structure, culture, and linked control systems.

Marketing Plan:

Need help on increasing your company’s sales with an effective marketing plan?

Let us help.

We can do your market analysis including size, segments, growth, competitors, customers, and buying behaviours. We can then assist you in developing good crisp marketing strategies and tactics to reach targeted market, segments, channels and customers.

Your marketing plan is your plan to bring your product or service to the market place. Marketing strategies match or transform your product or services to the needs of your customers. Good market research will uncover marketing ideas for new products or services that are not presently being met.

The first step is a market analysis. This analyzes the market size, growth characteristics, buying trends and trends for the future. It profiles the competitors in the market you want to compete in. What are their strengths, weaknesses and unique selling proposition. What are opportunities are there that are not being satisfied? Profile your current and potential customers. How do they make their buy decision? What are they looking for that isn't available today?

Marketing strategies and tactics are your plans to capture a niche or an entire market segment based on your company capabilities and the needs of the market. Marketing strategies should include product positioning strategies, pricing, distribution, channel penetration, advertising, Internet, public relations, tradeshows, use of reps, telemarketing, direct mail, etc.

Introducing new products or services to the market is a major stumbling block for most small businesses. Frequently an aggressive marketing manager will commit to a new product before it has ever been prototyped.

The new product development process should not be based only on technology and process capabilities (engineering driven). The new product launch that is based only on satisfying an un-met market need without taking into account company capabilities is equally bad (marketing driven). New product introductions need to be a joint venture between marketing and engineering to be effective.

A well thought out marketing plan is needed in today's world. We can help develop the right plan for your business. We work with you and your staff to create your own blueprint for success. We work with start-up organizations as well as mature organizations.